Project's goal was to create new sunglasses brand and test word of mouth marketing influence on brand awareness in Facebook social network.
Product's full brand book with website and Facebook page was created. Facebook page was filled with content and interactions from internal audience.
Product ambassadors started word of mouth communication with targeted audience to create brand awareness. Results were captured via pre and post surveys and showed some brand awareness creation.
#Productdesign #OnlineCampaign #WordofMouth #BrandAwareness #BrandRecognition
